I have been very busy on the Internet, especially of late. I am in year three (3) of my Internet based Marketing Plan. I now market our firm's services through the Internet only. I use a Findlaw website, a blog (your reading it), and I answer questions posed on a few legal sites such as Findlaw's forums, Court TV forums, LinkedIn's Q & A andLawGuru.com. I find I like LawGuru.com the best (probably because of this thing they have called the Attorney Control Panel.)
I also like Lawguru and LinkedIn because nobody lights up after others. I hate flame wars.
Not only that, but I can attract 2 different, but important groups, through using both sites. Lawguru.com is a consumer site, LinkedIn a Business to Business site. Both reward good answers and recognize the free work I do in answering the questions of others. (Lawguru.com publishes a list of those that answer the most questions, LinkedIn allows questioners to extol the answers they like the most. I am uncomfortable with LinkedIn referring to the best answer as an "expert", but since I am not conferring this on myself, and have no power to stop it, and because the LinkedIn user is a sophisticated business user, I go along with it, though I am hoping they find another way to acknowledge good answers.)
Anyway, I have also been using Facebook.com because it is in my opinion one of the coolest sites. I keep up with a bunch of my favorite blawggers, my family members and co-workers. It is a lot better than MySpace in that it is less stalkable and requires a lot more maturity from its users. Again the demographic is good for my firm too. It hits college and High School students. These 4 groups (families, Businesses, College/HS students and the Tech savvy) are the main parts of my business (along with adult entertainment individuals and companies.)
The problem is that while I love blogging, it is not always the best way to attract my clientele(or at least most of it.)
Anyway, leave it to my friend Dennis Kennedy to spark an idea in my mind. We have been speaking about the future of blogging on a Facebook group Between Lawyers in a discussion entitled "Ask Between Lawyers for Blawg Advice." In the string, I spoke about my frustration with the lack of readership from blogging as opposed to answering queries on LinkedIn etc. Dennis noted that for non-business or Techie oriented law firms, blogging might not be the best answer for gaining business...
Then it hit me, I can do at least a column a week of my favorite Lawguru questions and answers. An extra Blog post, focused on my clientele, Dennis your brilliant Thank you Thank you Thank you!!!
THIS BLOG POST HAS UNDERGONE SUBSTANTIAL CHANGES. EVIDENTILY I POSTED A FIRST DRAFT. I APOLOGIZE FOR THE ERROR.
2 comments:
Tony,
Let's call it a mutual admiration society. Your question brought up a very good point and made me think. I still remember how much I learned about marketing from the session of yours I attended a couple of years ago.
In large part, we all need to find our voices and the right channels and then to match them up. Blogging is a great medium for some, but would be a disaster for others.
I really like the idea you have, and am pleased to have started your train of thinking on that. Thanks for the compliment, my friend, and hope all is well with you, your wife, and your family.
Dennis
Thank you Dennis.
Everything here is going along. We have our challenges, but all in all we hold on. I hope all is well with you and your family and neighbors. I hate losing electricity.
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